Bangkok (Thailand) Coca-Cola new product launch Let’s make a special label using VR
Branding of the new product Fanta series.
Client: Coca-Cola Thailand
When: April 2017
Location: Thailand Bangkok Siam Center
Contents: Customers can freely create their own Fanta label in virtual space using VR. You can get your own original product as a free sample on the spot.
Purpose: Event + SNS diffusion
Result: Invited many Instagrammers and others, and achieved the largest number of customers and 800 participants in 3 days.
Courtesy by Sony Digital Entertainment.