Atsushi Fukuda’s history as art producer (2008-2021)
Jun Fukuda’s full-fledged relationship with art began 13 years ago, in 2008.
It started with a request from P&G. They were a client of Sony Digital Entertainment, the digital marketing company I was running at the time.
To improve the image of MaxFactor, one of P&G’s brand products, they collaborated with artists to hold an “Eyelash Exhibition” in Ginza.
The exhibition became a hot topic. It was fun, and I’ve gone on to produce 67 art exhibitions over the next 13 years.
Oftentimes, the exhibitions were held at the request of clients.
In particular, there were many requests from companies that became aware of their brand value early on like Coca-Cola, Google, POLA, and Warner Brothers.
At first, we didn’t have a fixed gallery, so, in addition to Tokyo, I was also able to exhibit art in New York, Bangkok, Shanghai, Kuala Lumpur, and other parts of the world.
In 2016, I was able to obtain a gallery in Tokyo (currently closed). After that, I started another in downtown Los Angeles and currently run it in Santa Monica.
Having a gallery allows me to focus more on discovering artists. From now on, in the post-COVID-19 era, I expect to be able to find and share more exciting art.
Recently, it seems that companies and society now wish for businesspeople to understand art, so the number of requests I receive is growing.
It feels like surplus money from the COVID-19 pandemic is being poured straight into the art industry.
To prevent this from ending in a bubble, I would like to make art into a psychological catalyst that drives innovation.
↓For more, see my art production chronology below.