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Through an Epidemic, Comes Innovation!

Through an epidemic comes innovation.

COVID-19, Corona Virus has become a worldwide menace. I want to think about this menace from a business perspective.

In the 14th century, the Black Death (bubonic plague), wiped out one hundred million on the planet. Moving forward, the Renaissance era was born (meaning reformation) creating a cultural revolution. From a point-of-view that once was based on astrology and magic, came about a more scientific approach.

Now then. What sort of preparations do we need for this new virus? Many events and concerts are being canceled, and people are being asked to work remotely. I want you to think. After devastating events such as 3/11 in Japan, 9/11 in the US and even after WWII- from all the people lost, new innovations were created and greatly successful people came about. In other words, the problem is with our way of thinking.

With events and concerts being canceled, broadcasting through 5G is being developed.  Remote works removes time wasted with commuting and long meetings. Incidentally, it’s removing the existence of the middle man which may come to be a relief for those who don’t want to waste time.

This current virus is expected to contribute to the development of genome engineering and AI. This could also contribute to the expansion of the network of scientists (open source software-related thesis).  The current loss we are facing, can also create new opportunities and innovations at the same time. If you think about it this way, you will find that the way you spend your time at home will change, as well.


Brand Consultant

Atsushi Fukuda

This painting is  by Giuseppe Maria Crespi (Italian late Baroque painter).
This painting is a scene of the Blessed Bernardo Tolomei interceding for the cessation of the plague in Siena.
Artista: Giuseppe Maria Crespi
Data: 1735
Academy of Fine Arts Vienna (Vienna, Austria)