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Talked【Quit the Company in Your 50’s and Win! Back Calculation Career Strategy】 (Second Part) Branding Consultant, Atsushi Takada × Consultant Atsushi Fukuda (Sponsor: WASEDA NEO)

Former person responsible for TOYOTA Lexus brand,  Atsushi Takada is now a consultant being praised for the best seller “Quit the Company in Your 50’s and Win! [45 Rules To Not Be Finished As a Person]” (SHUEISHA). I had the pleasure of having a discussion with him at Waseda University’s lecture for working adults last December before the  COVID-19 pandemic.

Golden Week (GW) is over and some of you are returning to work. Read through this discussion with Mr. Takada and possibly think about your next career path. I think it could be rather stimulating.

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Talked【Quit the Company in Your 50’s and Win! Back Calculation Career Strategy】 (Second Part)
Branding Consultant,  Atsushi Takada × Consultant  Atsushi Fukuda
Sponsor: WASEDA NEO
Project:  Tatsuyuki Takahashi
Location: Waseda University Nihonbashi Campus (COREDO Nihonbashi 5th floor)

Takada:「What do you think as a TOYOTA employee, I am called? Especially in Aichi prefecture this is the case, but I am called Mr. Toyota and not by my real name, Mr. Takada. (omission)
So, if I take Mr. Toyota away, What am I?, I thought. However, I think many people feel at comfort being called by their profession. Being called Mr. Toyota means I’m at the top. However, I really disliked being called this thinking, “If I become freelance, will I be able to make money?” Probably from when I was in my 30’s and when I became 40, I had thought, “When I turn 55, I’ll decide.” After I passed age 55, I began to give up on my plan thinking it’s too late for me. It’s never too late, but this is what I decided.”

http://talked.jp/97

Composition: Junko Io
Photographer: Yukiko Koshima