World’s first VR ART GALLERY opened! A new world of art seen with the digital eye
Digital is not an analog bonus. Digital creates new digital content.
Due to the impact of coronavirus, the art world is also being forced into DX (digital transformation). VR（Online Viewing Room）is popular, but it’s just a virtual gallery where you can see realistic art.
4 years ago, on September 1st, 2016, I attempted digital expression, with a gallery in Shinjuku called “VR GALLERY”, that was only white space.
With special glasses (headset) the huge 3D artworks appeared in the white space. People could enjoy the gallery by entering the art, and become one with the white space
Instead of showing the real world in the internet space, we brought the internet space to a real place.
The process goes back 4 years. It started in June 2016, when conceptor Naoki Sakai introduced Google’s Amit Sood.
Amit was in charge of the “Google Cultural Institute” in Paris. See TED below for his relationship with Art. (I can’t see the art of the world in my hometown of India. I want to show such digital art to those people.)
Google Arts & Culture has partnered with over 1000 museums with arts and cultural heritage around the world to distribute a highly saturated digital archive online for free.
You can also enjoy with apps and VR.
In addition, this department also developed a Gigapixel “Art Camera”. Not only is it essential for creating an elaborate archive, but it has also made it possible to discover digital things that are invisible to the human eye.
For example, when you zoom into The Harvesters painting by Pieter Bruegel (around 1565)…
It was thought that six nude women were enjoying bathing on the shore of the pond… but when they digitally expanded it… they were actually five and a rock! In other words, digital art can be used to see art that cannot be seen with the naked eye.
This division operates non-profit, with 35 technologists working in a castle-like office in Paris. Among them, VR brush (Tilt Brush) utilizing HTC Vive(VR System) was developed. You can freely draw in VR without a difficult program.
Amit invited me by saying, “Why don’t you try to create VR art because you invite Japanese artists to Paris?” Since we could make it in Tokyo quickly, we created “VR GALLERY” in Shinjuku in September of the same year. More than 10 artists challenged the world’s first VR art.
Article from that time: Introducing Exhibits that Can Be Enjoyed at the World’s First VR Art Gallery “VR GALLERY”! Art Drawn with Tilt Brush
The VR art I produced was also adopted at the Google convention.
Moreover, I received an offer wanting to use VR in Bangkok’s Coca Cola Event. The consumers painting their packaging in VR, and the label was print for them to receive. It was a big hit. 。http://spdy.jp/news/s6157/
After this, the gallery remained open for a year and a month until the end of September 2017, when Mr. Fukuda left Sony. It was an unbelievably rushing launch, leaving a lot of talk after closing the curtain.
Above is the history of VR art. There is no real VR gallery, but it still exists in the internet space!
Even now, if you buy the set below for about 60,000 yen, you can reproduce and enjoy huge three-dimensional art at home.
HTC VIVE (Consumer Edition)
As you can see, I wanted show that digital is never a complement to analog and can have eternal life as an independent new medium.