Speedy NEWS

This Delicious Burger is Artificial Meat!

1. Trying Artificial Meat for the 1st Time!

I was invited by my friend Ricky Takizawa downtown to eat burgers at “Es Todo.” What a scrumptious taste! No stomach fat or sauce or anything! What is this?!

The owner, Sarkis Vartanian gave me an explanation.
Years ago, he entered the early stages of cancer and reconsidered his life from here on out.
He realized that a diet without meat, fish, or egg was best for him, and established a restaurant, making burgers with top quality ingredients that not only taste good, they’re good for you! That is this very restaurant!

It is this “Impossible Burger’ that has been researched and created using all kinds of ingredients such as soy, avocado. oil, etc. The french fries, mayonnaise and ketchup are reproduced better than the original taste.

With Sarkis’ gourmet, you can’t even tell that it’s a vegan menu. It’s simply delicious and just happens to be made with only vegetable ingredients.

After this surprising experience, I went back 3 months later in February 2020 to try my friend’s new menu. Of course, the burgers, chicken, everything was made with soy as the base but it’s not a taste that tries to mimic the original, but has an original taste of its own.

Just as we prepared to make an antenna shop in Japan, coronavirus spread. We will proceed with making this a reality after corona!

Now, here’s where the story goes off track.

Japanese first started eating meat 150 years ago in 1882, and under the Meiji Restoration policy, the ordinance was issued that “Beef is the source of a healthy, long life.” From there, it became a national district.

Until then, a fermentation scholar named Takeo Koizumi said that in the Edo Period, the protein from meat was mainly obtained through soybeans (miso soup + tofu +natto + fried tofu).
Therefore, when beef became a soy-based alternative, we just returned to the Edo Period.

Edo Period Power Food Gives Immunity Power!

2. Why Do We Need Artificial Meat? (Background of the Development of Artificial Meat)

・ Health problems such as an increase in adult diseases due to obesity
・Food shortage and food loss due to population growth
・ Environmental problems due to global warming

Due to obesity, modern illnesses occur and, if people don’t become more healthy, lifespans will shorten and medical fees increase. Therefore, taxes are wasted and national power is reduced.

About the environment. It is also an important issue of “Sustainable Development Goals” (SDGs) adopted by the United Nations from the viewpoint that grains can reduce water consumption overwhelmingly compared to livestock meat. Raising beef has a particularly high environmental impact and cattle generates a high amount of greenhouse gases (methane gas). Australia has become a greenhouse gas emitter due to the thriving cattle.  Isn’t that insane?
The amount of feed required to produce 1 kg of beef is about 11 kg, and the amount of water required is 20,000 liters, which is 20,000 times as much. Beef has a high environmental load. The same goes for pork and chicken.
For this reason, westerners are decreasing the amount of meat they consume, and more thoroughly, the amount of vegetarians and vegans are increasing.

3. Can’t Something Be Done About the Naming?!

Fake meat, meat alternative, cell-based meat, plant-based meat…there are too many names!

There definitely needs to be a new genre for naming!!

At western restaurants, menus label vegan food with a [v] mark. These days you often see the [pb] mark for plant-based foods on the menu.

What do you think about “plant meat” in Japan? I have a feeling that cell-based food isn’t very popular.

*A friend of mine who read this article said that it was recently labeled as Vege Meat in Los Angeles. This naming is the best.

4. What is Artificial Meat?  (There are 2 types. Stem cell-based cell meat and soy-based vegetable meat)

The first meat alternative in the world was born at Maastricht University in the Netherlands. The manufacturing method is to take stem cells from the muscles of animals, immerse them in a culture medium to make muscle tissue, and finally make muscle fibers. However, alternative meats made from stem cells are still in the early stages of research and development in terms of taste, texture and nutritional value, and there are many technical problems. Moreover, the cost is expensive and it will take a long time before this will be made into a product.

On the other hand, the development of plant-derived alternative meats, which are technically easier and cheaper, are progressing rapidly, forming a relatively mature industrial chain. This time, we will focus on the story of plant-derived artificial meat.

New fields called “AgriTech” (Agriculture x Technology) and “Food Tech” make this a reality.
Agriculture coming together with IT making it possible to alter genomes of food to improve efficiency.  There is an increase in ventures and large food companies focusing on the artificial meat market.

From July 5th, 2020, Nestlé began selling an artificial meat patty called the “Garden Gourmet Sensational Burger” in Europe. The taste was enhanced by fermenting plant-derived ingredients with unique technology. It obtained the highest “A” in the nutrition score on a 5-point scale calculated by the French authorities.

The world artificial meat market will grow from 80 billion yen in 2017 to 120 billion yen in 2020 ($767,143,280 USD to $1,150,714,920 USD).

5. Summary

First off, everyone please try artificial meat! Give it a taste!
…But, there is nothing you can’t eat in Japan…
There are still not many menus with this option or variations of taste.

First Opened in Los Angeles, 24 Locations in the US, Burger Restaurant “UMAMI BURGER” (Vegan Burger) (Japanese)

Summary of Purchasing Conditions for Plant-based Meat (Meat Alternative, Artificial Meat) in Japan (Japanese)


Does it Just Change Your Eating Habits? Future Possibilities with Cell-based Meat (Japanese)

Nestlé Makes Artificial Meat Production a Health-Conscious Tailwind in the World’s 3 Poles:The Nikkei (Japanese)

“Food Goes with the Times and Artificial Meat” The Future Drawn by Nipponham President, Yoshihide Hata: The Nikkei (Japanese)

“Meat Can Be Made Artificially” A World-Class Meat Tech Company that Changes the Common Sense of Meat

“Meatless” as a Destructive Force 200 Trillion Yen Threatens the Meat Market: The Nikkei


↓November 18th, 2019 Es Todo in LA

↓ February 25th, 2020 at Mercado La Paloma in LA