Speedy NEWS

Post Corona Thoughts: V-Shaped Recovery from Lockdown!

Lockdown is finally over, and there is concern over the economy.

All businesses aim for a V-shaped recovery. Of course, if there wasn’t such a bottom in the first place, the only way to recover is V-shaped, but it’s important to analyze each company in regards to COVID-19, first. .

(1) Timing is important. Some companies put out  their commercials to the fullest.

1. Kowa “Vantelin Pad EX” (muscle pain, stiff shoulders) 13400%
2 Recruit “Study Sapuri” (online class)  489%
3. Ryukakusan “Direct Stick” (throat  medicine) 296%

Looking at the results, these are products related to the stay at home rule. Given that there are competitors, I reckon they had taken a drastic budgetary measures before the new fiscal year.

COVID-19 Turbulent Commercial Situation  Which Companies Increased Their Ads with Demand for Nesting?“ (in comparison to the previous month) (Japanese)
https://www.dailyshincho.jp/article/2020/05170557/

(2) The ability to innovate!  The industries that have been hit hard are both light and dark.

Kentucky Fried Chicken +20.6%
Torikizoku ▼96.1%

Even if it’s the same chicken, there are places and stretch and places that slump. Drive-thru is said to be popular, but KFC made most of their profit via takeout. KFC was successful because they were also developing new products during the pandemic. A good idea, a leader who can take it on, and employees that follow are key to success.

April sales, Decrease in izakayas (Japanese-style bars), Why Hamburgers Are Doing Well:Asahi Shimbun Digital (comparison to last year) (Japanese)
https://www.asahi.com/articles/ASN5L55C6N5GULFA01B.html

(3) Financing. Now is the time to rethink your relationship with the bank!

If venture companies and banks can accommodate new credit measures, they can create a new normal.

Corona Correspondence, Over 100 Year Long-Lived Companies First to Raise Money (Japanese)
https://business.nikkei.com/atcl/gen/19/00002/052501211/

(4) For a simultaneous crisis, You should review your relationship with shareholders and long-term management!

Column: Corona End to Myopia Management, Quarterly Outlook Cancelled One After Another (Japanese)
https://reut.rs/2WYg4ae

(5) Now then, What about your company?

Thanks to everyone, I’m receiving an increase in requests for consultations. If you need a consultation, please click on the think below for inquiries.  ← advertising! lol

http://spdy.jp/

* That’s me in the photo with the flat stomach. In reality, it’s just that I couldn’t stand up straight haha….