The Credit Value of Self-Branding
Even if I can’t move around Tokyo due to coronavirus, I can see and understand the condition of the resort construction site that was planned in Okinawa.
I also understand the situation of the Los Angeles Gallery that finally opened.
I also receive information from a Chinese employee about the town situation and news from the Embassy.
An information society is amazing!
On the other hand, I saw a documentary yesterday called “The Great Hack” that made me think.
The documentary is about a British data company named Cambridge Analytica and how it came to symbolize the dark side of social media in the wake of the 2016 U.S. presidential election.
Our credit card history, web engine searches, location, SNS likes, convenience store security camera, is all being collected and sold to the company that needs the information.
The buyer of that information grasps your heart and emotion completely.
The content and service you like is being collected and continuously being suggested to you.
And this information provision geared towards you is just the beginning. The next step is to gradually grow on your dislikes and things that anger you to guide your thoughts.
It may be that, without knowing, you are compliant to the sender who is making you have a biased mind.
The background is that the market value has become a big industry due to the development of smartphones and SNS, and there is still room for growth.
I think the country should understand the value of data properly and consider an orderly operation like Estonia, assuming that our personal data is part of human rights.
The global big data market will reach 20 trillion yen in 2020. Japan is about 1.5% of the world (Japanese)
The relationship between Estonia social security numbers and personal data protection: to prevent “walking alone” (Japanese)
The idea of “Date is not the new oil” is wrong (Japanese)