“NON”『Iwate Junjo Mai』New CM Broadcasts Nationwide: After “Inaho” is “Rice”! “Hey, Don’t forget Me!”
“NON”『Iwate Junjo Mai』New CM Broadcasts Nationwide!
Client : JA ZEN-NOH Iwate（National Federation of Agricultural Cooperative Associations Iwate Prefecture Headquarters）
Product Name: 「Golden Wind」「Galactic Drops」
Broadcast Date: From October 1st, 2020 (Thurs)
Iwate Junjo Mai HP：https://www.junjo.jp/brand/kome/
“NON” becomes “Rice” after “Inaho”. NON screams the rice’s feelings saying, “Hey, Don’t forget me!”
In last years CM, NON played the part of “Inaho.” She strongly shouted the pure feelings of Inaho, but this year, she will play the glamorous role of the “rice” that has been milled.
Through this new commercial, Iwate Prefecture’s pride of clear air, vibrant soil, pure flow, and farmers with a genuine passion for earnestly cultivated the last grain of delicious “Iwate Junjo Rice” Is expressed.
In the interview after the filming, NON said, “(In junior high) I ate 6 helpings of rice without eating the side dishes. the next time I will be all the rice. I want to play all the rice in the bowl.” In order to become the rice, she decided to wear this costume, and from the scene where she looked up and shouted lonely with a look that felt the glossiness of the rice, she was full at once. This scene that turns into a smile is a must-see.
■TVCM Nationwide（Terrestrial Broadcasting）
・Title：Saigo no Hitotsubu-hen (The Last Grain of Rice Edit)（15 seconds）
・6 second WEBCM「Saigo no Hitotsubu」Edit Kin-iro no Kaze (Golden Wind)
・6 second WEBCM「6-byou de Saigo no Hitotsubu」Edit Ginga no Shizuku (Galactic Drops)