Waseda University Seminar for Adults NEO Talk Session 2nd [Branding in the Design Management Era] (Part 1) Professor Hiroichi Yanase x Consultant Atsushi Fukuda
NEO is a paid seminar for working adults held by Waseda University. The host role here will continue in the future!
By the way, the guest this time is Hiroichi Yanase, who is a good friend. Any social or entertainment material will accurately explain the underlying social situation. It’s like a human summary site w
Please take a look.
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WASEDA NEO Talk Session 2nd
[Branding in the age of design management] (Part 1)
Professor Hiroichi Yanase x Consultant Atsushi Fukuda
Yanase: You often talked about “from things to things”. When I was in elementary school, I was told from the 70’s and 80’s. When things stopped selling, it was a bad marketer. Immediately says “from things to things”. That’s half true and half lie. From the beginning, things and things are a set. Most of the things are a set with things, just when you’re at it. Because you’re using it. Like all daily necessities. It’s a nerd to collect kitchen knives, and it’s usually used for cooking. Why do you want to say “from things to things”? ”
Composition: Junko Io
Photo: Yukiko Koshima
