A new book with conceptor Naoki Sakai (WaterDesign representative) and marketer Hiroaki Shikata (former P&G executive officer) is now available!

Why do people want things and why do they love people?
All of this can only be understood if you are familiar with the “Insights”.

Sakai: “Customer insight, which companies are eagerly trying to find as the key to their business success, is the hidden psychological switch that moves customers. Insights are hidden, which means they can be missed if you only look at the surface.”

Naoki Sakai has teamed up with Hiroaki Shikata, a long-time corporate marketing professional, to provide a concrete and easy-to-understand look into the world of “insights” that may seem obvious, but are not. He will explain.
We believe that this book will help both those who are just beginning to study marketing and seasoned marketers in their post-Corona corporate activities, which will begin next year.

And we are happy that our company is able to publish such a great book as Speedy Books.

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Desire and Insight: The Everyday Life of an Insight Hunter” (Speedy Books)
Naoki Sakai (Author), Hiroaki Shikata (Author)

Kindle edition (unlimited reading available)
https://www.amazon.co.jp/dp/B08PYQ98M7/

paperback
https://www.amazon.co.jp/dp/B08NRSCSDG