Talked dialogue [The man behind the radical change of Marunouchi weekends: Smart city ideas from the master of urban revitalization].

Community Producer Masaru Mizushiro x Serial Entrepreneur Jun Fukuda

Mizushiro: “I always think it is important to have “competition” and “co-creation” in urban development. I believe that town development will not be interesting without tuning both the vertical and horizontal axes of “competition” and “co-creation.

When you think about it, Ebisu, Jiyugaoka… it doesn’t matter where you are, the vertical axis, the axis of so-called businesses, are all very good on their own, but there are still very few people who can connect businesses and residents on the horizontal axis, like “Well, what should we all do on the horizontal axis? There are still very few people who can act as a “yoko kakari,” or “horizontal link,” connecting businesses and residents.

(Omitted)

And the YOKO axis is also about eliminating the “Keshinai! is also about eliminating the “Keshikkaku! Otherwise, there will be no progress. For example, if we were to think of something outrageous for a festival and say, “We’re going to invite an amazing DJ from Germany to perform live, so we’re going to stop all the roads and hold a festival! If we said, “We’re going to invite an amazing DJ from Germany to perform live, so we’re going to shut down all the roads and hold a festival! I’m sure there would be people who would say, “That’s outrageous!

(Omitted)

In fact, even at Bon Odori, “Keshiken!” is a part of the daily life of everyone. But in everyone’s daily life, “Keshikkun! is fine in everyone’s daily life. For example, at my friend’s soba restaurant, people say, “Who eats 1800 yen tempura soba for lunch? But in reality, there is a huge line of customers every day. So I think it’s fine for each business to have its own “edge,” and I think everyone should sharpen it even more. As a café owner, I think it’s okay if people don’t understand my coffee, or that you’re lucky to be able to eat such a delicious curry for 1,000 yen in a place like this. As a business owner, that’s fine, but as a town development producer in charge of the “axis of Yoko,” I can’t say, “Only those who understand should understand,” or “People don’t have to come.