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The digital world is taking over the real world in the era of “OMO” (Online Merges with Offline). | 株式会社スピーディ

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The digital world is taking over the real world in the era of “OMO” (Online Merges with Offline).

As a birthday celebration, a friend made his LINE stamp “Mr. F” into an icing cookie. It was made by Kayo. I’m really too happy to eat them!
https://www.instagram.com/_carrycookies_kayo

In today’s world, it is becoming common for the digital to become reality.
When I digitized a lot of existing content in the mobile Internet world in 2004, most content holders rejected the idea.

Digital had a lower status than analog. Comic book publishing and movie distribution are common now, but 16 years ago, they were not understood.

There is even now a term called “OMO” (Online Merges with Offline). The digital world is rapidly displacing the analog world.

With this historical background in mind, let us taste Kayo’s wonderful cookies.