Mainichi Newspaper’s new commercial “NON TO MAINICHI SHIMBUN THEATER SEATS” starring “NON” is now airing!

The Mainichi Newspapers has been airing a commercial featuring Ms. Nonn since August 2022. Since the start of the broadcast, the commercial has received a lot of positive feedback, with comments such as “NON’s message is powerful,” “the images are beautiful,” and “this is a very innovative way for a newspaper commercial to be aired. This time, in contrast to the first commercial, in which she spoke from the stage of the theater, the commercial starts with Ms. Non delivering her message from the audience seats of the theater. The video also includes a scene in which she runs through the theater, creating a sense of speed.

Continuing from the first commercial, the underlying concept is based on the vision that the Mainichi Shimbun has formulated for 2030: “To be a communicator company that looks at the individual, communicates to the world, and connects society. NON’s message, “I think communicating means connecting,” expresses our intention to realize a society in which everyone can live their own lives by using the Mainichi Shimbun’s unique ability to notice and communicate about often-overlooked social issues.

◆ Special website “Nonto Mainichi Shimbun
The video is structured to follow the world view of the commercial, and includes a video of a conversation between Ms. Non and a Mainichi Newspaper reporter, as well as a video of the making of the commercial.
https://www.mainichi.co.jp/non/