Do you all know this brand?
PERFECT DIARY, Simple Love, Chicecream, SHEIN

These are all top Chinese brands.

PERFECT DIARY” (Perfect Diary) Cosmetics
In China, it is ahead of L’Oreal, Estee Lauder, and Lancôme.
The brand is operated by a company called Yixian Densho (Yixian) with a market capitalization of $11 billion (about 1.14 trillion yen – New York Stock Exchange).

Simple Love” (簡愛酸奶) dairy products and yogurt drinks
The sophisticated design of the company’s products touts healthy, additive-free products and a lineup of low-sugar options.

Chicecream” (鍾薛高), a luxury ice cream shop
Within two years of its founding, the company beat Haagen-Dazs in sales.
A total of 100,000 units were sold in the first 18 minutes of sales on Bachelor Day 2020.
The founder, CEO Lin Sheng, is a university graduate with a career in the advertising industry.

SHEIN” Fast fashion for women
They are not only winning the hearts of teens in China, but also in the U.S. They are fighting with H&M and ZARA.

On the Alibaba site on “Bachelor’s Day,” which is the biggest sales day of the year, brands that achieve more than (about 1.6 billion yen) are called the “100 million yuan club.

There are 299 brands in this 100 million yuan club, 80% of which are Chinese brands. They are no longer imitations of Western or Japanese brands, nor are they imports.

They call these Chinese brands for Generation Z “Guoqin” (Guofuo).

This kind of information will only fall on deaf ears if you are sensitive to China. Please read the following series of articles.
This is a report by Matt Cheng, a local VC in China, “Xin Yuan Capital” (Cherubic Ventures).
https://newspicks.com/news/5508223/body/

Also, the video that Yoko Sakanoue shared with me yesterday is inspiring.

A work by Ryo Takeuchi, a documentary director living in China.
The Age of China After Corona: “The Law of Upset Victory.”
https://youtu.be/J7qbY_dfHcM

In After Corona, Speedy China will also continue to serve as a bridge between Japanese companies and emerging Chinese companies.
↓arrow (mark or symbol)
Speedy China (星光速度国际文化有限公司) in Zhuhai City (珠海市), a new special economic zone in China: http://spdy.jp/news/s7966/

↓Official website accessible from within China
The company has partnered with aliyun, an Alibaba-affiliated web solutions company.
http://spdy.jp/zh/

Speedy bilibil official website
https://space.bilibili.com/514532583

If your company is considering expanding in China, please feel free to message us.