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WASEDA NEO Talk Session 1st
[Branding in the age of design management] (Part 1)

Conceptor Naoki Sakai x Consultant Atsushi Fukuda

http://talked.jp/70/

Sakai: Recently, I’ve been asked the question, “How can a brand be created?”
At that time, he answered, “Products are made in factories, but brands are made in the user’s mind.” In short, it’s something that companies can’t control and that “wants to use” is born in the user’s mind. ”

Composition: Junko Io
Photo: Yukiko Echima