Post-Corona, small business (challenger brands) will grow!
In the U.S., where venture businesses are thriving, small and medium-sized companies are called “challenger brands.
I learned about it from an article in Quartz.
A few years ago, I met a businessman in Beijing who asked me, “How many employees does your company have?” When I was unsure of their intentions, I found out that they considered more than 200 people to be a solid company. After that, when start-up Chinese companies came to visit me, I asked them the same question, and they all answered in unison, “200 people! (laugh).
Hideto Fujino’s talk on the program was also interesting. (See below)
Over the past decade, the stock prices of 70% of Japanese companies have risen. The average of the 1,700 companies that have gone up has doubled their stock price.
The three key characteristics of companies that have grown are local, small, and owner-operated.
In Tokyo, the share prices of large historical companies in Otemachi and Marunouchi remain unchanged, while challenger brands in Minato-ku, Shibuya and Shinjuku are also doing well.
Chasdaq is %アップ。東証二部も67% 43. The %アップ。東証二部も67%.
But the TOPIX Core 30 large companies with the highest market capitalization are down 24%.
Post-Corona, I think we’ll see more challenger brands that can execute ideas quickly and move swiftly!
◆ Reference
Makoto Naruke with Hideto Fujino “Stock Investment x Japanese Growth Companies
