Dear Business: Are you ready for Corona DX (Digital Transformation)?
AfterCorona companies must ensure “DX” (Digital Transformation – the concept that the penetration of IT will change people’s lives for the better in all aspects).
Three things are important: three-density avoidance measures, labor-saving Corona response, and hospitality digitization.
Three Secret Avoidance
Store congestion and inventory information is visualized and published on the site. Store visits by day of the week and time of day. Also, dynamic pricing can be introduced for times when there are fewer people in the store (e.g., if you come at a time when there are fewer people in the store, you can get a sale), and beacons utilizing LINE can be used to issue visitor coupons and take advantage of this opportunity to expand business.
Labor-saving corona handling
Introduce AI temperature sensing machines to not only save manpower, but also to use for data marketing such as demographic information of visitors to the store. Some restaurants distribute plastic bags for masks to customers, but we think it is essential to introduce C-UV-LED (deep ultraviolet light) lights that can be used to charge smartphones while wearing a mask. It is also important to invest in equipment such as LED sterilization lights and new air conditioning systems to replace manual sterilization inside the store.
If visitors register with on-demand media (the company’s website), the company should take this opportunity to promote omni-channel (an attempt to melt the boundary between the real world and the Internet), including pioneering information and sales announcements that cannot be obtained during a store visit.
… I’ve been talking to consulting firms about this, and I’ve been getting a lot of requests by word of mouth, so if you need such cutting-edge #CoronaDX measures, please give me a call.