Speedy NEWS

Upcycle brand “OUI OU” produced by Non will open its first pop-up store in Harajuku for a limited time (Dec. 16-18, Tokyu Plaza Omotesando Harajuku 4F).

The first pop-up store of upcycling brand “OUI OU” produced by “Non” will open in Harajuku for a limited time!

“Always with my favorite artists.”

Upcycling of artists’ stage costumes and personal wear into goods and accessories
OUI OU,” produced by actor and creative artist NON, offers the joy of living with your favorite artists in close proximity, based on the concept of “always being with your favorite artists.

The pop-up store will display and sell (in stores and by lottery on the web) miscellaneous goods and accessories upcycled from the stage costumes and personal effects of NON, Reichi “CHABO” Nakaido, and Kiyoshiro Imawano.
↓For more information, please see below.


OUI OU” at Tokyu Plaza Omotesando Harajuku from 12/16 (Fri.)-18 (Sun.)
Pop-up store opens for a limited time
The pop-up store, which will be the first exhibition of its kind, will feature an installation of the stage costumes and personal clothing on which it is based, in addition to miscellaneous items cut from the actual costumes.

In order to allow visitors to see both the actual costumes and miscellaneous goods and accessories cut from the costumes, the concept is to accept reservations by lottery at the store and on the website during the period, with sales to be made to the winners at a later date.
Please also take note of the new form of collectors’ items, each of which is handmade by the creators.
The lineup will include “pouches” and “mini tote bags” as well as small miscellaneous items made from fabric scraps.


Outline of OUI OU pop-up store
Period: Friday, December 16, 2022 – Sunday, December 18, 2022
Time: 11:00 – 20:00 *Only on the first day, December 16 (Friday), 17:00 – 20:00 *Changed since the last release.
Location: Tokyu Plaza Omotesando Harajuku 4F, 4-30-3 Jingumae, Shibuya-ku, Tokyo

Exhibits: OUI OU product samples, costume display, photo spot, panel display, etc.
Sales method: Lottery sales at stores and on the website (details to be announced at a later date)

Organizers: NON Corporation, speedy Corporation, Inc.
Production cooperation: NewMake Labo
Support: Tokyu Land Corporation, Brother Sales Co.

OUI OU brand concept