A conversation with Baba-san, who has left Japanet Takata to take on the challenge of live commerce.
Please read this over the weekend.
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Talked dialogue [Former popular MC of Japanet Takata talks about “Communicating and Selling” skills required in the age of distribution] (Part 1)
Yuji Baba, MC of Shopping Specialties x Jun Fukuda, Entrepreneur
http://talked.jp/163/

Baba: “There are things we don’t want to sell. （For example, a digital camera can be used for 2 to 3 months when it is new, but whether it can still take good pictures 6 months to a year later is another question. For example, there are many digital cameras that can be used for 2 to 3 months when brand new, but if you ask whether they can still take good pictures 6 months to a year later, well…that’s not so good. If you look at the Internet, you can find similar products to the so-called “go-pro” cameras for a few hundred yen. I also bought one thinking, “Will it really take pictures? I thought, “Will it really work? I thought, “That’s good! I thought, “That’s great!” and used it on location, but six months later, it stopped taking pictures at all. I think the waterproof performance was not good enough. (omission) There are some products that are not so good in terms of performance, such as a battery that does not perform well. Therefore, I don’t want to sell products unless I can sell them with confidence. I don’t want to be blinkered on that point. (omitted).
I use all of them. After using them myself, I want to introduce only those items that I think, “I really want to introduce this to my customers. I only want to talk about and introduce things that I think, “This is something I wouldn’t regret if you bought it. That’s how I feel.”

Composition: Junko Io
Photo: Yukiko Koshima