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Bangkok (Thailand) Coca-Cola new product launch Let’s make a special label using VR

Branding of the new product Fanta series.

Client: Coca-Cola Thailand

When: April 2017

Location: Thailand Bangkok Siam Center

Contents: Customers can freely create their own Fanta label in virtual space using VR. You can get your own original product as a free sample on the spot.

Purpose: Event + SNS diffusion

Result: Invited many Instagrammers and others, and achieved the largest number of customers and 800 participants in 3 days.

Courtesy by Sony Digital Entertainment.