I may not have the wherewithal to answer that, but I thought about it.

Even Nippon has excellent entertainment content.

First, there are the comics, which have been made into numerous Hollywood movies, and the animated films, which have been exported to Europe since the 1980s.

There are Toho special effects films, including Godzilla, and Toei’s Ninkyo series, which Tarantino loved.

The problem is that the great content did not reach Hollywood or the world through a marketing approach from the producers’ side. The thing is that there is no ゙.

The strategy of “If we keep on making good products, the world will understand us someday” is not so naive as to work in the 21st century. It is important to have a strategy like Korea’s that can be understood by the world and generations to come.

Among the reasons why we know this but cannot do it is the mentality of those involved, as if they do not want to get out of Nippon. Japan is a country of wonders where many people have the world’s most powerful passport but have never flown in an airplane. Inbound rather than outbound. The last few years have been centered on “please come,” but that was not the result of superior marketing, but rather deflation. Because things were cheap. It’s just that this is a country where you can buy the Yohji Yamamoto clothes you’ve always wanted at almost half the price of Beijing.

So what should Japan do now that it has once again fallen into isolation because of Corona?

There is only one neighbor, China. Selling Japanese entertainment to China. Although we have been out of touch for almost 30 years since “Oshin,” Generation Z in China is finding Korean content “cool. But this is also the result of Korea’s study of Nippon’s coolness long before that. Chinese Generation Z does not know its roots.

Now is the time to promote Japan’s excellent entertainment to young Chinese. Many Chinese are awed by the music of Ryuichi Sakamoto. They are crazy about the movies of Hayao Miyazaki and Takeshi Kitano and the plays of Koki Mitani. I think Japanese idols could also do well, depending on how they do it.

Actually, the Chinese and Americans are similar in their thinking thoughts. They are assertive and continental.

So, Nippon, recognized in China, can go from there to Hollywood and Broadway.

Nippon Entertainment’s “One Belt, One Road” strategy lands in the U.S. via China.

This will be the backbone of Nippon Entertainment’s global strategy.

* Photo from the XAVIER VEILHAN exhibition at PerrotinTokyo (Roppongi).