A great collaboration of Nonn x BEAMS x 3 major shochu makers.

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BEAMS has collaborated with three major Japanese shochu brands: rice shochu, barley shochu, and potato shochu! Shirotake” (Takahashi Shuzo), “Iichiko” (Sanwa Shuju), and “Shiranami” (Satsuma Shuzo) cup shochu are now available in <Beams Japan> original packaging. T-shirts and other collaboration goods will be sold and events will be held.

BEAMS’ recommendation for a free and fun time with shochu. First, please enjoy the world view in the web movie set in the fictional “Snack Beamusu Jappan”. The innocent “Non Mama” will make you happy and blow away your fatigue and worries. Snack Biemusu Jeppan” is open for business!

https://www.beams.co.jp/special/teamjapan/shochu/