Lunch with Founder of confectionery company, Chateraise.
Speedy will be consulting everybody’s favorite confectionery company, Chateraise.
Mr. Hiroshi Saito was born in 1934 in Koshu City, Yamanashi Prefecture (formerly known as Katsunuma Town) and is now 85 years old.
The company sales are at 66.2 billion yen (as of March 2019), with approximately 2500 employees.
First established as Daiwa Ice Co., Ltd. in 1964 in Katsuma-cho, Higashiyamanashi-gun (now Koshu City), they started manufacturing and selling ice cream. Initially, it was pushed by a major manufacturer and did not make money. The ice cream was sold for 10 yen in combination with a cream puff that was researched and developed with the ice cream. Their policy of “selling the developed products at a low price” will be reflected in the subsequent confectionery business.
There are lots of fun current projects. Above all, I’m always inspired by Mr. Saito’s venture spirits.