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Talked Conversation [Digital Branding Thinking Methods in the Age of Globalization] (Part 1) Xiaoyo Chen and Jun Fukuda, Consultant

Summary of a course for business people that I did before Corona with Chen Xiao Xiaoyao, a popular marketer from China.

Japanese businessmen must now study China, which is the fastest recovering country in the post-corona, and start doing business. Please read this first.

Talked Conversation [Digital Branding Thinking in the Global Era] (Part 1)

Natsuyo Chen Xiao x Jun Fukuda, Consultant
Organized by WASEDA NEO
Planning: Tatsuyuki Takahashi
Place: Waseda University Nihonbashi Campus (5th floor part of COREDO Nihonbashi)

Chen Xiao “I think the most important thing is not to put up walls like ‘Japan’ and ‘China. Chinese people don’t put up walls. They are just looking at the advantages of each individual market. That is just like how Japanese people think of “Toumeihan” (Tokyo, Nagoya, Osaka). (omission) The map is like China is looking at the world.

Japan has been able to bring this through domestic demand, so I think it is a great waste to look only at domestic demand. There are more possibilities all over the world, so I think it is important to broaden our perspective. At that time, we will finally need various skills and ways of thinking.

In a sense, China is genre-less and border-less because it was born out of nothing, but Japan has a “delimitation system”? I wonder if the culture of categorizing and sticking name tags in various places is having a negative impact on various places…. It stops us from thinking.”


Composition: Junko Io
Photo: Yukiko Koshima